Bryan had decades of business experience but had no clear path to show it. We helped him transform that experience into a consistent, confident personal brand, complete with a simple website, long-term marketing plan, and 18 months of steady podcasting that built trust and credibility over time.

Intro

When Bryan Alger decided to step away from running a service business to start Alger Consulting, he wasn’t sure how to market himself. He had real expertise in leadership, team dynamics, and succession planning, but little confidence about how to present it. 

Bryan’s goal was to transition into coaching business leaders full-time.

His past marketing attempts had been scattered and costly, and he didn’t want to waste money on another short-term fix.



That’s where Green Light Studio came in.

The Challenge

Bryan was starting a new business, with a new audience and a limited budget. He knew he wanted to help business owners become better leaders, but he needed to show his credibility fast.

Despite the commendable nature of the project, he faced a significant challenge in establishing his brand and market positioning. He needed support that would serve as a sounding board, filtering ideas, and avoiding straying from a defined strategic path.

If this didn’t work, Bryan risked giving up on the work he truly loved.

The Green Light Studio Solution

We approached the project as a long-term partnership, not a one-time campaign, built around three pillars: a clear marketing strategy, a simple website, and a consistent podcast.

1. The Marketing Strategy

From the start, we kept things calm and sustainable - a sensible strategy designed to build trust and credibility over time.

We helped Bryan:

• Develop a podcast that helps him showcase his experience to potential coaching clients.
  
  
• Use his poker background to create an online course teaching communication and reading people, launching it on Udemy within days.
  
  
• Stay visible with monthly newsletters (one general, one for the pest control industry, where he already had relationships).
  
  
• Position his speaking engagements as key lead sources and include them on his site and in his emails.
  
  

The strategy kept him building visibility for his brand and services in a calm, consistent way and exploring what really worked and what didn’t.

2. The Website

Bryan didn’t need a big, expensive site. He needed a website that is direct and manageable. We designed a one-page landing site on Duda. It introduced his services, tone, and experience in a way that felt authentic.

Even from across the world, our team helped him find a photographer and provided a creative brief to make sure the shots reflected his personality: credible, approachable, and grounded.

3. The Podcast

Once the strategy and site were live, we helped Bryan build his content engine, a podcast focused on leadership and personal growth. He recorded episodes on his phone and home setup, and we handled the rest.

For over 18 months, we handled post-production, editing, uploading, and creating social media graphics for each episode.

And it worked. The podcast became a pillar of his brand, proof that he was active, thoughtful, and deeply engaged with the work he teaches, and provided raw content that could be repurposed for social media and thought leadership articles on his blog.

The Results

Over the course of 18 months, Bryan:

• Maintained a steady podcast presence, building authority and visibility in his niche.
  
  
• Launched a professional website that instantly improved credibility.
  
  
• Created and published his first online course, reaching hundreds of students.
  
  

Grew his newsletter list and speaking engagements, expanding his reach within and beyond the pest control industry.

But beyond metrics, the biggest result was confidence. Bryan went from hesitant and uncertain to clear, consistent, and confident without overspending or burning out.

Final Thoughts

For us, this project was a perfect example of why we do what we do: helping good people build meaningful brands in a calm, practical way.

Bryan's focus had to be on a plan that genuinely worked for him, and we delivered.



If you’re building a personal brand or coaching business and want to stay consistent without burning out, let’s talk. Green Light Studio can help you create something sustainable so you can focus on the work you actually love.