The Geneva Institute for Leadership and Public Policy  (GILPP) has always been surrounded by powerful conversations among senior political figures, emerging policymakers, and global leaders discussing what good governance actually entails. The problem was that these insights remained confined inside conference rooms. They weren’t being shared with the world.

Intro

The organization wanted to change that. And when GILPP’s project lead, Trey, brought the idea of a podcast forward, the team knew it could amplify their mission; still, they faced limitations that made them hesitant and second-guess whether the podcast was actually feasible.

For an NGO working across 30+ nations, the stakes were high. This podcast needed to convey a sense of credibility, structure, and reflect the organization’s global reputation.

The Challenge

GILPP’s mission is rooted in helping leaders build justice, equality, and good governance. They regularly sit in the same room with experienced political figures and young policymakers who desperately need guidance. But none of those conversations were being captured, repurposed, or shared.

Since this was a pilot project, the budget and capacity were tight. We understood from the get-go that they needed a podcast that looked professionally produced, one that was within their means. A podcast that’s easy to manage, doesn’t require high-end equipment that you would typically expect from a podcast studio, and most importantly, it could earn internal support and trust.

They were starting from zero, and there was a point when they didn’t want to do this halfway. However, we were able to convince them to give it a go because they only needed a system and a plan tailored to their needs, and we provided that.

The Green Light Studio Solution

We started with a simple pilot episode recorded on a phone. Using tools like Adobe Enhance and our podcast editing setup, we cleaned it up and turned that rough recording into something that sounded surprisingly professional. Once the team heard it, they got excited and could instantly imagine what the podcast could become.

From there, we built a workflow that kept everything easy for them. Each episode included:

• Full audio cleanup
  
  
• Intro and outro music
  
  
• A tight 25-minute edit
  
  
• Two strong opening statements
  
  
• Episode titles and descriptions
  
  
• Two SEO-friendly articles
  
  
• Two social posts with Canva graphics
  
  

Behind the scenes, we solved the structure problem first.

We also helped GILPP avoid unnecessary expenses and complexity.

For the writing and repurposed content, we used AI tools trained on their voice, brand, organization, and tone. We also trained those tools in each revision so that the content created each time was very close to a final content piece.  For the collaboration, we remained tightly aligned through Google Docs, where the client directly provided their feedback.

The Results

With the new system in place, GILPP officially launched The Good Governance Podcast, complete with the name, cover design, structure, and editing approach we helped establish.

The impact was immediate:

• A professional, credible podcast that reflects their global reputation
  
  
• A  system that doesn’t drain their internal team
  
  
• Articles and social posts extending the reach of each episode
  
  
• Content that reinforces their authority in leadership and governance
  
  
• A successful pilot, they could confidently present to management
  
  

Inside GLS, seeing it live was just as rewarding.

Final Thoughts

GILPP already had meaningful, high-level conversations happening every day. They just needed a system to bring those conversations to a wider audience, professionally, consistently, and without overwhelming their team.

If your organization has expertise, knowledge, or ideas that deserve to be heard, Green Light Studio can build a process that makes sharing them simple.



Reach out anytime,  we’d love to help you bring your message to life.