Is Your Corporate Video Helping Your Business—Or Just Feeding Your Ego?

Corporate videos are supposed to drive business results. They should help convert leads, reinforce your brand, and move people toward a decision.

But let’s be real: Most corporate videos don’t do any of that.

Instead, they end up as self-indulgent vanity projects—highlighting company milestones, fancy office shots, and empty buzzwords. The worst part? They do nothing to persuade customers, investors, or stakeholders to take action.

If your corporate video is just a highlight reel of your company’s history and achievements, it’s not a marketing tool—it’s a corporate pat on the back.

So how do you make a corporate video that actually helps your business grow?

• You stop making it about you and start making it about your audience.
• You structure it around your sales process, not just your branding.
• You show—don’t just tell—why your company is the right choice.

In this article, we’ll break down exactly how to turn your corporate video into a sales-driven asset—one that actively helps convert prospects, rather than just looking good on your website.

We also covered this in detail in our latest video breakdown, where Jake Mooney walks through the difference between videos that work and those that flop. [Insert YouTube link here]

Why Most Corporate Videos Don’t Convert

Most corporate videos are built from the wrong starting point. Instead of asking, "What does our audience need to hear?" companies ask:

• "What do we want to say?"
• "How do we showcase our new office, our team, and our achievements?"
• "What awards should we highlight?"

The problem? Your audience doesn’t care about any of that.

Your customers and stakeholders are asking:

• “How does this company solve my problem?”
• “What makes them different?”
• “Why should I trust them over a competitor?”

If your video doesn’t answer those questions within the first 30 seconds, they’ll move on.

“Corporate videos should serve a purpose—whether it’s lead generation, credibility-building, or closing deals. If it’s just a montage of your achievements, it’s not doing any of those things.” — Jake Mooney, Green Light Studio

✅ Internal link: If you’re wondering how to avoid these mistakes, check out [Why Most Corporate Videos Fail (And What You Should Do Instead)].

How to Make a Corporate Video That People Actually Want to Watch


1. Make It About the Audience

Before writing a single word of script, ask yourself:

• “What do they need to hear?” (Not “What do we want to say?”)
• “What’s their problem, and how do we solve it?”
• “What’s a story that will make them care?”

Example: Instead of listing company milestones like a kid reciting state capitals, let a customer tell the story. A real person explaining how your product changed their business? That’s compelling.

2. Get Out of the Office

Nobody cares about your fancy conference room. Show your work in action.

• Construction company? Film on-site.
• Software company? Show the product solving a real problem.
• Nonprofit? Show the impact through the people you help.

Example: We once worked on a video for an NGO. Instead of talking about the organization, we told the story through the people they helped. It was raw, emotional, and unforgettable. No one needed to be told the NGO was “making a difference.” You could see it.

3. Ditch the Stock Footage and Corporate-Speak

If your video includes:

• Stock footage of businessmen shaking hands
• Buzzwords like “leading-edge solutions” and “synergy”
• A voice over saying “innovation” for the tenth time

Then congratulations! You’ve made every corporate video ever.

Instead:

• Let real employees or customers tell the story
• Use original footage, even if it’s not “polished”
• Keep the language conversational—if it sounds like a marketing team wrote it, rewrite it

Example: A startup we worked with wanted a sleek, scripted corporate video. We convinced them to just show real customers using their product instead. The result? It actually felt human. And people engaged.

4. Keep It Short (Like, Really Short)

Your corporate video should be under 3 minutes.

Why?

• Attention spans are short.
• If you don’t hook people in 10 seconds, they’re gone.
• The Beatles wrote hit songs under 3 minutes. If they can do it, so can you.

Example: We once cut a client’s 7-minute corporate video down to 2 minutes. Their engagement rate doubled. Turns out, people like watching things that aren’t long and boring.

5. Use Music and Visuals With Intention

Music isn’t just background noise—it sets the tone.

• Upbeat and energetic? Keeps things moving.
• Cinematic? Builds emotion.
• Silence? Sometimes more powerful than sound.

Pro Tip: Pick a soundtrack before you start filming. It’ll shape your pacing and visual choices.

What’s Next?

Making an effective corporate video isn’t just about good production. It’s about strategy. It’s about understanding your audience and creating something they actually want to watch.

Ready to make a corporate video that actually works?

• Get a free marketing audit to see where your messaging can improve: https://greenlightstudio.co/#audit
• Subscribe to our YouTube channel for more expert insights: https://www.youtube.com/@greenlightyourmarketing
• Connect with Jake Mooney on LinkedIn for strategy insights: https://www.linkedin.com/in/jacob-threlkeld-mooney/