Kongskilde

For 75 years, Kongskilde Industries has built systems for the agricultural and manufacturing sectors.

As a global leader in pneumatic technology, they handle everything from grain to industrial waste, making production environments cleaner, quieter, and more efficient 

As their leadership looked to modernize their marketing, there were challenges in keeping up with their ambitions and goals, and so they had to decide to hire internally or to look for an external partner to extend their team’s capacity and capabilities. 

Slow moving...

Bree Wunderlich, their Global Marketing Manager, knew exactly where the brand needed to go.

But like most small internal teams, she was buried in the day-to-day needs of supporting the sales and management teams with immediate needs. 

Between strategy, sales support, and global coordination, there simply weren't enough hours left for all the details of each project.

“As a small team, it was hard to keep up with day-to-day content and sales support while also finding the time to explore and execute new ideas.” - Bree 

Jake Mooney, Founder of Green Light Studio, summed it up from our side:

“Bree was carrying too much on her own… The project list kept growing. Case studies, video, LinkedIn activation, translations, strategy documentation.”

And without support: “Things either moved too slowly or stalled entirely.”

The Solution

Jake had formerly worked with one of Kongskilde’s management team, Greg Bacon, and Greg reached out to see if Jake’s team could help out. 

After some initial meetings, Bree and Greg decided to go with a 40-hour monthly retainer with the possibility of other projects to be added on as needed.

We didn’t come in to pitch a new strategy or change their direction. Bree already knew where Kongskilde needed to go; she just needed the extra capacity to get there.

With Jake’s experience in similar companies over the years, he was able to support Bree with mapping out the projects and interpreting the ambitions set out by management into attainable phases.

Our role was to act as a bolt-on marketing resource that could clear the backlog and make sure the marketing department was finally delivering on what leadership expected.

We focused on specific areas to turn her vision into a working system:

Build the System First

“Moving fast with a new retainer is tempting. But without a shared system and a working review process, volume becomes a problem rather than a result.” Jake Mooney

To start from a solid foundation, in the first month, we set up an Asana dashboard covering social, case studies, and content. We established weekly priority check-ins with Bree and Susanne Pedersen, Kongskilde’s veteran Marketing Coordinator, building a streamlined review process so content didn't sit waiting for approvals.

We researched the company and its product lines and created detailed reference documents so that anytime we used AI tools on their projects, there was on-brand reference material easily and efficiently available.

Implementing the marketing plan

Once that was in place, we took over the day-to-day work Bree could hand off, such as social media management across segments, content writing and design, case study rewrites, and presentation materials, allowing her to focus on the big picture and particular projects she was heading herself. 

From Meriam Kerkeni, Marketing Project Manager at Green Light Studio:

“We take on the executional work she can outsource so she can stay focused on the higher-leverage activities like sales support and strategy.”

The result was consistency for the marketing priorities Bree wanted to achieve:

“It’s helped us increase our social media posting schedule and create more consistent content across our channels.”- Bree Wunderlich, Global Marketing Manager at Kongskilde

Building Something the Sales Team Would Actually Use 

Getting a sales team to post on LinkedIn is hard. Asking people who spend their days in the field to become content creators usually doesn't go anywhere.

So instead of pushing reps to produce content, we built a monthly prospect system instead.

Using LeadInfo and LinkedIn Sales Navigator, we built region-specific prospect lists for Poland, the UK and Ireland, and Denmark, organized by role and territory.

Sales reps got direct links to relevant profiles and could send connection requests in a few minutes, saving them hours of scrolling through LinkedIn. 

"We generate pre-qualified prospect lists each month, organized by region and role. A sales rep clicks the links and connects in minutes." — Jake Mooney

Globe-trotting customer videos

One project that had been on the list for a long time was video case studies, filmed interviews with Kongskilde customers, edited into finished pieces they could use for sales and marketing.

These aren't simple productions. Kongskilde sells into agricultural and industrial markets across Europe, Asia, and the United States, which means their customers are spread across multiple countries and time zones.

Coordinating filming, scripting, logistics, and post-production across that footprint isn't something a small internal team can easily take on alongside everything else.

Green Light Studio took over production on these while relying on Bree for the internal logistics with customers and salespeople.

Together, we handle scripting, production planning, filming coordination, and editing. A case study with a plastics recycling company in Ireland was the first to go into production, with others in various stages across the regions. 

For Bree, it meant a project dream that had been stalled for a long time was finally moving forward.

Working as one Team 

Some of the work we did was executional. Some of it was sitting with Bree and thinking through decisions together,  not waiting for a fully formed brief before we could be useful.

"Being a sounding board, not just an executor, meant she could think through strategy with us rather than having to arrive at every conversation with a fully formed brief." — Jake Mooney

"Our job is to support and amplify their direction, not impose our own." — Meriam Kerkeni

"Green Light Studio has felt like an extension of our team, not just an outside partner." — Bree Wunderlich

The Results

Consistency makes a difference!

• 6 new case studies completed and many old case studies reworked
• Consistent social publishing across two company divisions
• Lead lists built across 3 regions
• Video and 3D projects now in production
• Translations 
• Corporate LinkedIn account engagement stats are up

Working with Green Light Studio

Kongskilde had a marketing plan.

What they needed was someone to help execute it consistently, without Bree having to manage every piece herself.

“The most valuable part of working with Green Light Studios has been having a team that can both execute and contribute ideas. They've helped us move projects forward while also bringing a fresh perspective and new ideas.” - Bree.