Since early 2022, Green Light Studio has served as the core marketing partner for VPS HiSpeed, a Thailand-based cloud hosting company. Working closely with founder Diederik de Gee and his team, we’ve provided full-spectrum marketing management—balancing creative strategy, ongoing execution, and cross-team coordination.

VPS HiSpeed had strong technical offerings but lacked cohesive branding and consistent communication. Our work focused on filling that gap: building a clear marketing roadmap, integrating story and personality into the brand, and delivering results across video, blog, social media, and design.

The Challenge

When VPS HiSpeed’s previous marketing lead stepped away, the company was left with siloed contractors—SEO, Google Ads, and website development—each working independently. There was no longer a unified marketing strategy or creative vision.

This led to:

• Stalled growth due to lack of fresh ideas
  
• A templated brand image that didn’t reflect the founder’s personality or values
  
• Ineffective content across platforms, limiting engagement and trust
  

The Approach

Green Light Studio stepped in with a complete marketing management system: research, strategy, content creation, and ongoing team collaboration.

1. Strategic Foundation

We began with a full audit of the existing marketing materials and performance. Key findings led to early initiatives, including:

• Developing a content calendar across platforms
  
• Reworking brand visuals and storytelling
  
• Updating the website for clarity and usability
  
  

We also marked VPS HiSpeed’s 10-year milestone in Thailand with a custom anniversary logo and brand messaging campaign.

2. Cross-Platform Content

To support both Thai and international audiences, we created content in both languages:

• Video tutorials in English (with Jake as host) and Thai (produced and presented by Mild)

• Blog , Ebook, and social media posts aligned with trending search intent and real customer questions

• Updated FAQ section and customer support content to reflect top inquiries and reduce support tickets
  
  

3. Ongoing Coordination

Despite team members spread across the Netherlands, Chiang Mai, Bangkok, and Brazil, we maintained consistent communication:

• Biweekly calls with Diederik
  
  
• Coordination with SEO and ad contractors
  
  
• Monthly planning and reporting with Hazel as project manager
  
  

Our flexibility and clarity helped keep momentum steady, even when collaboration challenges arose.

Results

Over two years, Green Light Studio became the central marketing team for VPS HiSpeed—balancing strategy and execution while coordinating with other specialists.

Key outcomes include:

• 81,000+ views on videos produced for their YouTube channel
  
  
• Improved customer engagement, with better clarity in the FAQ section and social content that sparked responses
  
  
• Stronger brand identity, integrating personal and professional messaging
  
  
• More qualified leads through structured content tied to real user needs
  
  

This partnership is an example of how consistent, thoughtful marketing—grounded in listening, not just output—can help a business move from stagnation to sustainable momentum.