Outdated Website, Missed Bookings: How We Helped a Thai Mountain Resort Attract Global Travelers Again

Peter’s resort had heart but the online presence had grown sorely outdated. We helped him rebuild a bilingual website that reflected the total experience their resort offered and made it easy to browse rooms and make a booking.

The Challenge

Boklua View Resort had all the elements of a memorable guest experience: mountain air, local food, hand-built bungalows, and a peaceful pace. What it didn’t have was a modern way to present itself online.

The resort's original website hadn’t been updated since the business was first established. It wasn’t mobile-friendly, didn’t function well in Thai or English, and didn’t include any recent photos of the property or its newest offerings—like the on-site bakery and high-end suites. 

Even more, the site failed to reflect the eco-conscious, community-rooted values that had always guided the business.

Without a strong online presence, Boklua View risked losing bookings and falling behind newer competitors who were investing in digital marketing. As tourism in Northern Thailand began to grow again after the pandemic, the moment to act had arrived.

Our Approach

Green Light Studio was brought in to lead a full redesign of the website and create a clear, bilingual experience for visitors.

Here’s how we tackled the project:

1. Clear Planning, Start to Finish

We worked closely with Peter and the team to map out what content to keep, what needed updating, and what should be archived.

We prioritized a clean, easy-to-use structure and began building a Thai-English site from the ground up.

2. Local + International Collaboration

Our team in Chiang Mai includes both Thai and international creatives, which allowed us to write, edit, and design in both languages to match Boklua’s brand. We also visited the resort in person to better understand the space and capture what makes it unique.

3. Content That Speaks for Itself

To support the new site, Green Light Studio captured updated photos and produced a short video showcasing the resort’s natural beauty and founder’s story.

These elements were designed to help guests understand why Boklua View is different—and why it’s worth the trip.

As Richard, who led the video project, noted:

Results

The result is a clean, bilingual website that works just as well on mobile phones as it does on desktops. It reflects the premium, eco-friendly experience the resort offers—and gives guests a much better sense of what to expect before they arrive.

Peter, the resort’s representative, summed it up clearly:

Project Highlights:

• Fully mobile, Thai-English website redesign
• Updated content and visuals that better reflect the guest experience
• In-person collaboration to align digital presence with on-site reality
• Ongoing updates and support post-launch
  

A Long-Term Fit

Boklua View Resort didn’t just need a new website—they needed a partner who understood how to bring their vision online without overcomplicating the process.

Now, with a modern, well-organized website in place, Boklua View is better equipped to connect with travelers seeking something personal, peaceful, and authentic.