What creator Minnikar Khamrit teaches us about showing up without burnout, even when your schedule isn’t predictable

A good marketer sees the value in a good social media strategy. Influencer Marketing and social media provide a strong platform for reaching your target market or niche. According to the Influencer Marketing Benchmark Report 2025, “Influencer marketing projected to reach $32.55 billion in global market size by 2025”. We can attribute this to the rise of social media being the largest advertising channel, surpassing paid search in 2024, consumers’ behaviour on these platforms, and generally, people starting to see its potential. 

Our social media strategy can either make or break us. When it comes to social media strategy, the advice often sounds the same: batch your content, schedule everything, and stick to a calendar. But what if that structure just doesn’t fit your life?

In a recent conversation, Jake Mooney interviewed Minnikar Khamrit, the creator behind Thai’d Up With Minnie, who amassed 100,000 followers between her two main channels in only ten months, about how she stays consistent online while living a full life offline. Her approach isn’t rigid. She doesn’t batch content. She doesn’t always post at the “right” time. And yet, she continues to show up, connect with her audience, and grow her platform.

For creators, solo marketers, or small business owners trying to balance visibility with sustainability, Minnie’s mindset is a refreshing alternative to the hustle-playbook.

Structure is Good, But So is Self-Awareness

Minnie doesn’t batch content in advance, but she doesn’t dismiss the practice either. In fact, she sees the value of batching and planning, but also recognizes that it doesn’t always match the way her creativity or schedule works.

Minnie’s Mindset Tip: “Start where you are... even if it’s 9 PM and unplanned.”

Instead of stressing over long production cycles, she leans into flexibility and trust: trust that her ideas will come, that imperfect content still matters, and that being real builds better connections than being polished.

For those who are trying to find their content rhythm, Minnie’s advice is to try what works for others, but don’t force it if it doesn’t feel right. One way to approach this is through the Simplicity Formula that makes marketing easy for busy people. 

Flexibility Doesn’t Mean Flaky

Even without batching, Minnie maintains a presence her audience can count on. How? She treats her content creation seriously, just not rigidly.

She blocks time for creativity, honors it, and lets her posts flow naturally. That adaptability gives her room to respond to her audience, create her content, and stay creatively energized. Minnie’s approach + 3 Smarter Marketing Alternatives to Social Media is good for small businesses with low followers wanting to expand their social media presence. 

Wanting to start working on your content calendar? Get free content calendar templates here. 

Progress Beats Perfection

Even without batching, Minnie maintains a presence her audience can count on. How? She treats her content creation seriously, just not rigidly.

This is especially freeing for creators juggling multiple roles like parents, professionals, or small business owners. It’s a reminder that building your platform doesn’t require being perfect. It requires being present, which brings us to different automation tools and platforms powered by AI,which can help us build social media systems and be on top of our game.  If you are a non-techie like most of us, here’s GLS’ Introduction to Automation to get you started. 

For B2B Marketers and Founders: What Can You Learn From Minnie?

Even though Minnie works as an influencer and educator, her approach applies to any solo marketer or founder.

Takeaways for B2B creators:

• Start where you are, not where the algorithm says you should be.
  
• Post what's real and timely, even if it's not highly produced.
  
• Let your voice grow through consistency, not perfection.
  

Jake’s own work atGreen Light Studio emphasizes the same: sustainable visibility > social pressure. Watch the full interview below: